Communications & Brand Guidelines
LIFE CHANGING ADVENTURE
Who we are, what we do, how we look, how we talk
We are proud of our family of brands. While each is distinctive and important in its own right, they are all part of the wider family of Scouting and share the same values.
There are thousands of companies, charities and other organisations competing for attention. It is therefore essential that we have a clear, easily recognisable visual identity
Scout brand centre – https://scoutsbrand.org.uk/
Corporate logos:
District logos:
Section logos:
facebook.com/LonsdaleScouts
Twitter: @LonsdaleScouts
Colours
Primary colours
We use ten colours, plus black and white. The familiar purple will continue to be our primary colour.
The colours are best used alone, or in the pairs.
They are vibrant, engaging and help bring our brand to life.
When using colour with an image, choose a colour from the palette that complements the image. Limit the number of colours used at a time and always use the correct colour breakdowns: CMYK and Pantone® for print and Hex # for digital.
BRAND GUIDELINES:
| Colours | HEX | RGB |
| Scout Purple | #7413dc | r116 g20 b220 |
| Scout Teal | #00a794 | r0 g167 b148 |
| Scout Red | #e22e12 | r226 g46 b18 |
| Scout Green | #23a950 | r35 g169 b80 |
| Scout Blue | #006ddf | r0 g110 b224 |
| Scout Pink | #ffb4e5 | r255 g180 b229 |
| Scout Navy | #003982 | r0 g58 b130 |
| Scout Yellow | #ffe627 | r255 g230 b39 |
| Scout Orange | #ff912a | r255 g145 b42 |
| Forest Green | #205b41 | r32 g91 b 65 |
Support is available from the Lonsdale Comms Team
